Branding, Website

Work done @Savvy Studio

Afternoon Light is an interior decor shop born in New York.

The concept for the brand was creating a calm but unique atmosphere that reminds us of a home using warm/neutral tones and bold accents.

Light and shadowplay are important elements for the brand since they represent the passing of time in a person’s home.

The custom serif logotype was accompanied by a monogram (AL) created witih a fluid shadow like shape.

Poetic layouts and shadow playful graphics at the core of the identity.